People wanted to drive fast…he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race…he built them race cars.
And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life removing the limits of what was possible—and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices.
That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day. Today Bell Helmets continue to design and produce outstanding products for the motorcycling industry. Bell is synonymous with instilling confidence and enabling awesomeness…